04 May 2021
2 mins read
I started out as a tour guide for international English language students. Then helped international uni students to apply for study visas. Somewhere in there, I elbowed my way into copywriting and web editing – and absolutely loved it.
I moved into digital marketing and content roles. First in tourism, and then with a healthcare charity. That’s where I shaped myself into a content designer. I discovered GDS and Content Design London, and instantly knew that was the direction I wanted to go in.
Drawn to the idea of using my skills to solve problems and make people’s lives easier. I’ve since become certified in UX design, and done a stint as a content designer in the public sector and now… here I am!
I’m here to make sure that the content in the services we design meets users’ needs. This means giving users the right information at the right time in their journey, and in an accessible and appropriate format. I do this as part of a multidisciplinary team of researchers, analysts, designers, developers and stakeholders.
Day-to-day, you’ll find me obsessing over user needs, plain English, accessibility, readability, cognitive load, grammar, and consistency and style… to name a few.
The same person I am inside of Difrent. I try to bring my authentic self to work. When I’m not at my desk, I’m most likely riding or hugging a horse, gardening, walking, cooking really yummy food with friends, or hanging out with my partner and cats.
I’ve been riding since I was a kid, so it’s a big part of my identity. Horses are the best company when you need a bit of a mental breather. Early morning trips to the stables are a wonderful way to wake up and start the day.
My grandma and grandad.
Grandad was the most unique person who came out with the best quips and made the most profound observations. He passed away just before the pandemic hit, so I’d be intrigued to hear his thoughts on it all. And just to be in his presence again.
Grandma passed away when I was in my rebellious teen phase. I don’t think I appreciated what I’d lost back then. I’d love to get to know her properly, as an adult. And see what she thinks of who I am now.
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