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Difrent
Nov. 13, 2020

Introducing Danielle Allen.png

Danielle Allen, Content Designer

danielle.allen@difrent.co.uk
Content Design | Journey Mapping | User-Centred Design | UX

What’s your background?
After 10 years in the care sector as a support worker, I decided to make a change to something creative. I’d been freelancing for quite a few years outside of work, mostly copywriting in a volunteer capacity. I completed a Foundation Degree in digital design in 2017, and around a year later got my first permanent content design role. I spent two and a half years working at HMRC across various teams, including multiple live services. I also worked on local government websites and bids for the construction sector. Other freelance work included content for an events company across multiple websites and in print magazines, and some screenwriting.


Describe your role at Difrent.
As a Content Designer, I use outputs from user research to create and iterate content based on user needs. I apply content design principles to make information accessible and easy to read. Using information architecture and journey mapping, I work with a multidisciplinary team and multiple stakeholders to create services that meet user and business needs. I have a keen interest in conversational content for voice tech.


Who are you outside of Difrent?
In my time outside of work I write fiction. I’ve been writing short stories for about 14 years and have had a few published. I’m currently working on a sci-fi horror novel set in Newcastle Upon Tyne where I live. When I’m not writing I’m usually reading. I also play squash, which is not something I ever thought I’d say. I tried it about a year ago because someone said ‘girls can’t play squash’ and absolutely loved it so it turned into a full time hobby. I’m super competitive so it makes sense!


Who would you invite to dinner, dead or alive?
I’d have to say Freddie Mercury, Vincent Van Gogh and Edgar Allan Poe.

Freddie Mercury is one of my all time favourite musicians and I’d love to have met him. He was flamboyant, had a great sense of humour and loved his cats, so he’d fit in great at my house. If he happened to invite David Bowie I wouldn’t grumble either!

Vincent Van Gogh is one of my favourite artists of all time. I find his work so interesting and unique. I’d love to talk to him about where his inspiration came from and find out how his brain worked. He had so much talent and it’s sad to think he never got to experience people adoring his beautiful paintings before he died.

Edgar Allan Poe fascinates me. I branded him as the first project of my design course and learned a lot more about his life and his very mysterious death. As a horror and sci-fi writer myself, I love his work and I’d love to talk to him about where his ideas come from and compare notes.

Introducing Danielle Allen 2

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Podcast: Conducting User Research During a Lockdown

Take a listen to our User Researcher's, Merissa Brown, Erin Grey, and Steven Palmer as they talk to Randal Whitmore about what it's like to conduct User Research during a lockdown while working on the NHS Jobs platform.

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Nov. 12, 2020
Diversity: Are we getting the basics right?

Here at Difrent, we pride ourselves on being a diverse community of experts. We put together a panel to talk about diversity, to ask ourselves as a tech community and as a nation, are we getting the basics right?

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Sept. 8, 2020
Some exciting news from our CEO, Rachel Murphy

Difrent have been acquired by The Panoply, continuing our quest to transform health & social organisations for tech for good

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