The British Psychological Society (BPS) partnered with Difrent to better understand how they handled the data of their membership, what it meant for them as an organisation, where they might improve and how that could serve as the foundation for transforming their business. Data-led business transformation is a big step for any company. For a charitable, membership society with a complex membership matrix and legacy systems and processes developed over many, many years, it is both a bold and important leadership decision. Difrent had worked with BPS previously on a project to implement Service Management principles into their IT processes, including mapping all of their services and systems. This allowed them to appreciate the complexity of their IT estate and the amount of data contained within it.